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FORTY FIVE YEARS AGO THE PRICES WERE RIGH

 

FORTY FIVE YEARS AGO THE PRICES WERE RIGHT

(Courtesy Brener Zwikel and associates)



Since the last true world heavyweight title fight in Los Angeles - 44 years, 10 months and 13 days ago (as of June  21) for those counting - roughly 4,940 fight cards have taken place in California. If each show averaged five-plus bouts, that would make it approximately 25,000 fights between the time Floyd Patterson retained his crown with a 13th-round TKO over Roy Harris on Aug. 18, 1958, at Wrigley Field.  Lennox Lewis defends his world heavyweight belts against Vitali Klitschko on June 21 at STAPLES Center.

The way it was in 1958, the last time a true heavyweight champion of the world defended his title in Los Angeles:

Dwight Eisenhower was the President of the United States. Norris Poulson was the L.A. Mayor. William H. Parker was halfway through a tenure in which he would become the longest serving police chief in L.A. City history ).

The city's population was approximately 2,400,000 (it is now more than 3,750,000); the annual consumer price index was 28.9 (compared to 181.1 in 2002). Earl Sheib would paint any car for $29.99; four premium whitewall tires went for $100; a half-pound of barbecue chicken or ribs sold for $1.10. The Rams, who sent quarterback Norm Van Brocklin to the Eagles during the preseason, dominated the local pro sports scene; USC and UCLA the colleges.

A ticket to a Rams-Redskins preseason game sold for $3.90 (reserved), $2.50 (general admission) A Haspel wash 'n wear suit sold for $39.75, a 100 percent silk coat jacket for $29.95, Gaberdine slacks for $9.95. The Dodgers were in the fifth month of their first year in L.A. The Angels were still minor-league; there were no NBA or NHL teams in L.A.

 

The Sports Arena was exactly 11 months away from hosting its first event. Popular L.A. places to visit included the Coca-Cola Building (1334 S. Central Ave.), Helms Hall (8760 Venice Blvd.) and Holiday Bowl (3730 Crenshaw Ave.).
The remnants of the Pacific Electric Railway (including the Red Cars) were placed under the control of the newly created Los Angeles Metropolitan Transit Authority. KTLA introduced the first TV news helicopter in the nation.
The average price for a gallon of gas was about $.20; it cost around $.50 to go to a movie; a set of five golf irons went for $31.95. Elvis got inducted into the Army”  "The Bridge On the River Kwai'' took the Oscar for Best Picture. There were no less than four L.A. daily newspapers. Bob Hope was 55.


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